Arkansas City High School graduate Dustin Avery and his family are working together on an entrepreneurial project called Eldo Ink.
Avery and his wife, Brandy, have been working on the business since it opened in January 2017.
“I work full time for Humana Insurance and my wife has always been the crafty one,” said Dustin Avery.
“She has been doing this on a small scale out of our house for about eight years. We finally decided we need to expand. Since that time, things have taken off.”
Avery is able to help during the evenings and weekends, sometimes with asssitance from their children, as well.
“We have two kiddos — Katelynn, 10 years old, and Boston, 8 years old,” he said.
“It has been a great teamwork experience for (my wife and me). Fortunately for us, we work well together.”
Moving to Butler County
Avery graduated from ACHS in 1997. He attended Butler Community College and then Emporia State University on football scholarships.
“After college, I came back to Butler to coach football and have been in El Dorado ever since,” he said.
“We are back in (Ark City) every other week, visiting grandparents or watch(ing) cousins play sports. All my family still lives there.”
One of those famly connections involves a sibling and a popular new eatery.
“One of my little brothers, Derek Avery, is the co-owner of the new Shindigs restaurant in Winfield,” said Dustin Avery.
“He and his wife, Mallory, have done an excellent job with their new adventure. It’s been fun trading stories with them along the way, as we have both been going into something new.”
Meeting his wife
Brandy Avery is originally from El Dorado and went to Flinthills Middle School/High School.
“I met her when I came back to Butler Community College to coach football. She had just finished playing volleyball at Butler and worked on campus,” said Dustin Avery.
The couple started dating in 2003. “I actually proposed to her on campus and we lived on campus the first year we were married, in 2006,” he said.
“So we have a lot of ties to Butler and this community. We have our 12-year anniversary coming up in June.”
Both of the Averys are involved in their children’s extracurricular activities, including coaching baseball, softball, basketball, volleyball and football.
“They keep us very busy. But this also gives us great opportunities to be involved in our community sports,” said Dustin Avery.
Eldo Ink genesis
Starting a business was something the Averys always had considered.
“Her grandpa opened a bait shop and liquor store, and ran it for 50-plus years, up until he passed away a few years ago,” Dustin Avery said of his wife.
“Several other family members run their own businesses and we had always tried to find the right things for us. This just fit into our life perfectly.”
The family is involved in many activities around El Dorado, which has made networking a breeze.
“We have never had to go looking for things to come into Eldo Ink. Word of mouth through our circle of friends, and friends of friends and family, have kept us growing,” Avery said.
“We take pride in going to an event and seeing eight or nine different people wearing something that we made for them. It also allows us to meet and be a part of a lot of great people’s lives.”
Eldo Ink services
Eldo Ink offers many different kind of printing and promotional services.
“At Eldo Ink, we (do) screen printing (and) embroidery, and provide all kinds of promotional items,” Avery said. “We try to provide our customers with high-quality products with a personal touch.
“We have provided services for most of the Butler Community College sports teams, the El Dorado and Towanda rec departments, local schools, and many more.”
One of the things Eldo Ink takes pride in is its ability to cater to customers’ wishes.
“In everyone’s busy life, there are a lot of times that they need something very quick. My wife, Brandy has done a great job of always getting the job done,” said Dustin Avery.
“When a team wins a district title and has the state tournament in three days, she makes sure they have shirts ready to go when they need them.”
Avery said starting Eldo Ink has been a rewarding experience for the entire family.
“For me, the best part of Eldo Ink is getting to build it into a family business. My wife is the heart and soul of Eldo Ink, and I get to be a part of that,” he said.
“Our kids also get to get into the action with us. They both, at times, are a very big help to us.”
The family as a whole works together on the business, which the children know isn’t just Mom’s and Dad’s.
“We are very fortunate to be able to spend as much time with each other as we do. I don’t think there could be a better fit for our little family,” said Dustin Avery.