Taylor Swift is a polarizing figure — both as a public persona and a musician.
Can she sing? Can she compose? Depending on how many people you ask, you might hear a million different answers.
One thing that cannot be denied is that Swift knows how to make a splash and get headlines — whether good or bad.
When Swift dropped the first single from her upcoming album, the headlines came rolling in again. Some debated the symbolism in her video, others were looking to see who she was “throwing shade” at and still others just wanted a new song to dance to. What happened was actually much more complex.
“Look What You Made Me Do” ended up breaking major records, including being streamed 10.1 million times in 24 hours on Spotify — beating two Spotify records — and amassing 43.2 million views in the first 24 hours after the music video was released. And it is on track to continue breaking records for the rest of 2017.
Less than a week after the single was released, there already were dozens of reactions, news and cover videos uploaded to YouTube.
Slightly more than a week after its release, the music video alone has nearly 200 million views.
While I could spend another couple hundred words discussing whether the song and its subsequent videos deserve the attention that they are receiving — or if the lyrics perpetuate the blame game that appears to be rampant in our society — the staggering numbers connected to this single have to make one pause.
Quite possibly the biggest question is: Just how much power does T-Swift have?
When ABC is using a just-released single to promote the new seasons of some of its biggest shows — including “Grey’s Anatomy,” “Scandal” and “How to Get Away with Murder” — it quickly becomes apparent that “Look What She Made Us Do” perhaps would be a more apt title.